Isaac Lara stepped into this newly created role for Wincome Hospitality, starting in June 2025. Isaac previously joined the organization by leading The Westin Anaheim Resort as the Director of Safety and Security since March 2021.

Isaac brings over 35 years of law enforcement, loss prevention, and hotel security experience. He oversees security and compliance operations for all Wincome Hospitality properties by creating strategic plans in accordance with safety regulations, conducting risk assessments, implementing safety procedures, and managing corporate wide training programs. Isaac brings a diverse background in security and compliance,